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New Tesco partnership marks Style Sisters ‘most ambitious’ project to date

A new partnership with Tesco confirmed earlier this month by Lisle Licensing and the Style Sisters has been described as the duo’s ‘most ambitous’ project to date.

The celebrity organising and styling duo – Charlotte Reddington and Gemma Lilly – secured an exclusive deal with Tesco for their first homewares collection, which launched in over 200 stores across the UK earlier in August.

The Style Sisters’ budget-friendly Tesco collection – which has been personally designed and curated by Charlotte and Gemma, with their signature passion for monochrome at the heart – features 18 homeware items, with prices ranging from £5 to £25. Included in the range are ‘luxe for less’ candles, diffusers, vases, knitted cushions, photo frames and of course, a selection of practical storage boxes.

“We are thrilled to be able to share this news which has been a work-in-progress for many months between ourselves, Tesco and the girls,” commented Francesca Lisle, md at Lisle Licensing. “Given the success of their previous launches, we anticipate this homewares range will be a standout in-store as we transition from summer to cosying up our homes for the colder months.”

Commenting on the launch, the Style Sisters added: “We are so excited and grateful for this opportunity. We both feel there is a huge gap for affordable stylish storage and homeware so to be able to bring this to market and launch a range at the biggest grocer in the UK is truly amazing. We’ve focused on textures to give the items a point of difference, whilst remaining good staple pieces for the home. We wanted our items to sit seamlessly together and to work in most people’s homes regardless of their interior choices.”

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