Tween Team’s Caroline Trudeau on using licensing to further build its Nebulous Stars property.
Some 40 exhibitors will be taking to the floor for the very first time at Brand Licensing Europe from 24-26 September. LicensingSource.net catches up with just some of them to find out more on their plans and why they see the event as crucial to their brands’ growth.
Today: Tween Team.
Tween Team (E180) was established eight years ago by a group of toy industry professionals and what originally started out as a toy property is now an IP “rich in content, highly diversified and ripe for large scale licensing projects” says Caroline Trudeau, marketing and publishing director at Tween Team.
The main focus at the show will be on lifestyle brand Nebulous Stars, which is aimed at 6-12s and highlights positive values such as self-esteem, personal development and body and mind.
“The company owners and creators will be there to present you the brand; it’s the place to be to learn about the brand and its characters, and to seek out licensing opportunities,” continues Caroline. “We are looking for media partners, publishers and other licensors, in markets where the brand is already known – which is in 80 countries around the world.”
This feature originally appeared in the autumn 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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