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New Trolls licensing drive “ready to rock” says Universal

Universal Brand Development reveals UK licensing line-up for Trolls World Tour.

Universal Brand Development’s UK and Ireland country director, Hannah Mungo, has said the company is “ready to rock” when it comes to the licensing programme for Trolls World Tour.

The hotly tipped DreamWorks movie is due to arrive in UK cinemas on March 20, 2020 (followed by the US on April 17, 2020), and has an impressive cast of supporting licensees.

Hasbro will be returning as global master toy partner. Two years ago, Hasbro had great success with the DreamWorks Trolls brand, and NPD crowned it the number one toy property of 2017.

The toy category will expand further and offer unprecedented product diversity with the addition of The LEGO Group, Ravensburger, FUNKO and WOW Stuff, while Posh Paws has taken the rights for official licensed plush.

Halo fashion partners Difuzed and AFB will take to the stage for the first time, while softlines partners will include Aykroyds, TDP Textiles, Cooneen, Fashion UK and Misirli.

Plum Products enters licensing for the first time joining MV Sports for outdoor, while consumables is another growth area with partners such as Kelloggs, Kinnerton, Finsbury Foods and Thomas Tucker signing up.

“We are excited by the response for DreamWorks Animation’s Trolls World Tour,” said Hannah Mungo, country director UK and Ireland at Universal Brand Development. “The feel-good versatility of the brand means that it appeals to a wide range of licensees.

“We’re untapping potential in new categories and continue to build and refresh the categories that we successfully established for the first movie. There is already so much going on and so much more in the pipeline, it’s fair to say that the licensing programme is ready to rock.”

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