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New UK retailer event to take a bow in April

Informa Markets’ Global Licensing Group is launching a new event for UK retailers – Licensing for Retail – in partnership with industry trade body, Licensing International.

The inaugural Licensing for Retail conference – entitled Planning for the Future – will take place at Convene, London, on 19 April 2023. A limited number of free tickets are available to vetted retailers. Non-retailers (licensees, licensors, brand owners, agents, and service providers) can purchase tickets.

Delegates from Brand Licensing Europe’s Retail Mentoring Programme will also be in attendance in their first event of the year, including delegates from Asda, Claire’s, FatFace, M&Co, HMV, New Look, John Lewis, Very Group, Tesco and Morrisons.

“The Licensing for Retail programme has been designed 100% with retailers’ objectives in mind,” explained Laura Freedman-Dagg, head of retail for the Global Licensing Group. “By providing through-the-year content in addition to the Retail Mentoring Programme and Brand Licensing Europe, our goal is to help retailers understand more about how brands and customer fandom can drive their strategy forward and, as a result, maximise their use of brand partnerships to drive sustainable growth. This is so important right now, given all the challenges retailers are facing.”

Steve Manners, UK md and head of global marketing at Licensing International, continued: “We’ve been working closely with Informa to find ways to further engage with retailers and create relevant and informative programmes that demonstrate the value of licensing. Licensing for Retail is a natural progression from our previous events, which we are confident will be of significant benefit to retailers, licensees, licensors and agents.”

The content will follow four themes throughout the day, with a special keynote address taking place before lunch:

  • Setting the Scene – the power of brands at retail
  • Licensing and You – how brand licensing is so much more than ‘brand slap’
  • The Future – how will brands be represented at retail in 5-10 years?
  • Coming Together – licensors, licensees and retailers


There will also be networking opportunities throughout the day, as well as post-event drinks.

Licensing for Retail is offering three ‘sponsored sizzle’ slots – the only sponsored content on the agenda – giving sponsors the opportunity for a short brand pitch. There will also be brand exposure opportunities within the venue, including product showcase options.

Booking is now open online and discounts are available to Licensing International members. The full agenda and further details can be found on the website, while interested brands can also email Laura or Steve for further information.

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