This ad will be closed automatically in X seconds.

New Warhammer branding to debut at BLE

Games Workshop to have biggest presence at show to date as it eyes up further growth.

Games Workshop will be debuting its new Warhammer branding at Brand Licensing Europe next week.

While the corporate entity remains as Games Workshop, all communications going forward will be under the Warhammer brand.

It will be the company’s biggest presence at BLE with a new, larger stand (D181) to represent the size of Warhammer as a business and as a brand. It will be looking to build retail relationships and introduce both new licensees and retailers to its hefty fan base and IP.

There is a growing consumer products range with 88 licensees currently on board including Bandai, Funko, Winning Moves and Difuzed among others.

It also won the Community Choice award at the International Licensing Awards in Las Vegas for its Funko Pop and was a finalist in Best Gaming Licensed Property at The Licensing Awards 2019.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Deal secured with Electronic Arts and Retail Monster to bring video game characters to life via plush....
Amscan's Mel Beer talks Halloween, industry support and re-connecting with each other on a human level....
Shaun the Sheep farm garden in Tawada, Japan gets an illuminations makeover for winter....
One-of-a-kind digital collectables based on Smighties characters to launch following deal....
Trade body celebrates the best of the German licensing business in 2020....
Including 35th anniversary celebrations for Back to the Future, and Funko welcoming new vp of sales....
Get the latest news sent to your inbox
Subscribe to our daily newsletter