Games Workshop to have biggest presence at show to date as it eyes up further growth.
Games Workshop will be debuting its new Warhammer branding at Brand Licensing Europe next week.
While the corporate entity remains as Games Workshop, all communications going forward will be under the Warhammer brand.
It will be the company’s biggest presence at BLE with a new, larger stand (D181) to represent the size of Warhammer as a business and as a brand. It will be looking to build retail relationships and introduce both new licensees and retailers to its hefty fan base and IP.
There is a growing consumer products range with 88 licensees currently on board including Bandai, Funko, Winning Moves and Difuzed among others.
It also won the Community Choice award at the International Licensing Awards in Las Vegas for its Funko Pop and was a finalist in Best Gaming Licensed Property at The Licensing Awards 2019.