This ad will be closed automatically in X seconds.

Newmoji brand set to hit market

The Smiley Company is to introduce new brand to the industry at Brand Licensing Europe.

The Smiley Company is to introduce Newmoji to the industry at Brand Licensing Europe.

The range of new emoji style icons – which has been some two years in the making – will provide a modern and creative take on the format while driving continued revenues for retailers and licensees, believes ceo Nicolas Loufrani.

The Newmoji programme has been focused so that it is complementary to the company’s existing mixed marketing strategy, developing market tiers where Smiley doesn’t already have a presence.

There are two Newmoji design styles – Art and Extreme 3D – both of which have been tested on a wide demographic of consumers, with plans for the brand roll out in early 2020.

“In the past couple of years we have stepped up talking to consumers through a variety of focus groups and quantitative studies, as well as taking a really deep dive into what licensees and retailers want from this market today,” explained Nicolas. “These insights told us that the market is maturing and that some consumers are looking to see new and fresh products in the market with a greater emphasis on design. The research got me thinking that now was the time for me to come back with a new iteration of the movement for communication-based on icons.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Licensing International brings industry together to discuss diversity and inclusion and how companies can take authentic action....
Entry deadline for Best Licensed Promotions Campaign in this year's awards is Friday August 14....
Penguin Random House Children's launches new content campaign for families throughout the summer holidays....
Bel Licensing's Patrick Tamburlin on adapting processes and ways of working, as well as starting new projects....
Archive episodes from the first generation of Beyblade debut on official YouTube channel ahead of new product launches this summer....
Bespoke 77's Mark Tomlin on exploring new opportunities and collaborations during lockdown....
Get the latest news sent to your inbox
Subscribe to our daily newsletter