The Smiley Company is to introduce new brand to the industry at Brand Licensing Europe.
The Smiley Company is to introduce Newmoji to the industry at Brand Licensing Europe.
The range of new emoji style icons – which has been some two years in the making – will provide a modern and creative take on the format while driving continued revenues for retailers and licensees, believes ceo Nicolas Loufrani.
The Newmoji programme has been focused so that it is complementary to the company’s existing mixed marketing strategy, developing market tiers where Smiley doesn’t already have a presence.
There are two Newmoji design styles – Art and Extreme 3D – both of which have been tested on a wide demographic of consumers, with plans for the brand roll out in early 2020.
“In the past couple of years we have stepped up talking to consumers through a variety of focus groups and quantitative studies, as well as taking a really deep dive into what licensees and retailers want from this market today,” explained Nicolas. “These insights told us that the market is maturing and that some consumers are looking to see new and fresh products in the market with a greater emphasis on design. The research got me thinking that now was the time for me to come back with a new iteration of the movement for communication-based on icons.”
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