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News extra: More licensing news from this week

Including Magic Light Pictures teaming with Organix for new The Gruffalo biscuits.

The Source rounds up more news from the licensing industry across the globe from the week.

Magic Light Pictures and The Gruffalo have teamed up with Organix for a new, no-junk biscuit specially created to be a healthier snack for toddlers. The crunchy cocoa and vanilla flavoured snacks come in Gruffalo and Mouse shapes. This marks the first deal since Magic Light brought all of its licensing in-house and comes as The Gruffalo continues its 20th anniversary celebrations with a range of high profile activities. “We’re delighted to partner with Organix, who are committed to healthy and nutritious food that parents can feel good about giving to their little ones to help fuel their wonder,” said Daryl Shute, brand director at Magic Light Pictures.

Copyrights Group has appointed PhatMojo as master toy partner for Paddington in the US, Canada, Latin America, Australia and New Zealand. PhatMojo will create new product ranges tied into all new media content being developed for Paddington including the TV series launching next year (the Adventures of Paddington) and the Paddington movies. The toy line will include figurines, play-sets, plush and role-play items, with initial product linked to the TV series launching in autumn 2020. The deal was brokered by Copyrights’ local licensing agents for North America, Bravado and Retail Monster.

Gift and homewares licensee GB eye has secured a deal with LINE FRIENDS to launch a range of posters, gifting and merchandise based on the BT21 character brand.

A new adaptation of children’s book series Mr Men & Little Miss on Stage will tour the UK later this year. Opening at the Underbelly Edinburgh Fringe from August 1-26, the show – created by Selladoor Family and Rockefeller Productions – will then visit a number of UK towns through to November.

Discovery Consumer Products has launched a Shark Week storefront on Amazon using its Seller Central Platform for the first time. Designed and operated by The Wildflower Group in partnership with Discovery, the storefront features products from Shark Week licensee partners.

Animaccord has partnered with Herotainment for new animated property, Smighties becoming the official media agent. Animaccord has acquired exclusive media rights to distribute 39 episodes of the cartoon to Russia, CIS, Eastern Europe and Turkey.

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