Including the Minions taking over London Fashion Week and Primark with Bobby Abley.
Source rounds up more news from the licensing industry across the globe from the week.
Illumination’s Minions have joined the ranks of London’s high street with UK designer Bobby Abley, who launched a new collection inspired by the hit franchise at London Fashion Week. In a first for the designer and the franchise, the catwalk is being followed by the launch of the Bobby Abley x Minions diffusion line in Primark. The range is being supported by a display window at the retailer’s Marble Arch flagship, in-store POS and a heavyweight online and social media campaign.
Warner Bros. Consumer Products has opened its first dedicated office in Poland. Located in Warsaw, the new office will give the company a foothold in the burgeoning Eastern European market. Dorota Pawlowska has been appointed as director of licensing and retail, joining from Cartoon Network where she held the position of licensing director for Central Eastern Europe.
The Pokémon Company International has launched a month-long pop-up in Harrods. A special area has been themed after the Galar region, which is a UK-inspired new region from the recent Pokémon Sword and Pokémon Shield video game. The pop-up – which runs until March 13 – features a wide range of products including toys, the Trading Card Game, stationery and accessories.
Funko has revealed plans to relocate its operational base to a new distribution centre, located in Coventry. The new facility will boast 349,000 sq. ft of operating space, including 17,000 sq. ft of new offices. It will predominantly service the UK and Irish markets, however a portion of its capacity will be dedicated to mainland European customers, as well as higher complexity orders.
ON Kids & Family and ZAG have partnered with Fantawild in a joint venture to develop Miraculous in China. Fantawild has acquired all Chinese rights to the property and will invest and participate in the development of the feature film. The partnership will establish Miraculous in China in all segments of business, including the launch of the series, the theatrical release of the film, licensed merchandise and promotional products, plus location-based entertainment.
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