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News extra: More licensing news from this week

Including Magic Light Pictures partnering with lifestyle brand Joules for an exclusive collection of The Gruffalo clothing and accessories for babies and toddlers.

Source rounds up more news from the licensing industry across the globe from the week.

Magic Light Pictures has partnered with lifestyle brand Joules for an exclusive collection of Gruffalo clothing and accessories for babies and toddlers. The new partnership – secured by Magic Light’s in-house licensing team – will see a collection including boots, hats, gloves, t-shirts, tops, leggings, dresses and jackets launch in stores and online from mid-September. Items will be adorned with The Gruffalo’s trademark terrible teeth, terrible tusks and purple prickles, as well as character images of The Gruffalo, Mouse, Fox, Owl and Snake. Patterns will be inspired by the deep, dark wood.

Moonbug Entertainment is broadening its partnership with Sky Kids with new episodes of hit shows Blippi and Care Bears. A selection of Blippi episodes and specials – including Blippi’s Great Green Adventure – are now available on the platform, while Care Bears: Unlock the Magic is also due to launch.

One Animation is expanding its digital team with the appointment of two new executives to newly created roles. Kelly Joeman will join as senior manager, audience development from Hasbro/eOne, while former Amazon executive Tuan Nguyen becomes ecommerce manager. Both new hires will be based in One Animation’s Singapore office.

Guru Studio has signed several new international broadcast deals for its newest preschool series, Pikwik Pack. The line-up includes Tiny Pop in the UK, as well as broadcasters covering Italy, Finland, Brazil, Mexico, Ireland, Spain, Singapore, Taiwan, Middle East and Baltics. The series is due to debut on Tiny Pop this month as part of the channel’s back to school programming slate.

Xilam Animation‘s hit non-dialogue comedy franchise, Where’s Chicky? is expanding globally. The short-form animated series – which follows a little chick who discovers a new place and/or an unknown object in each of his adventures – has fresh content in production for delivery in December 2021, while Xilam has secured further broadcast partners in territories including France, Norway, MENA, UAE, South Korea and Malaysia. The property is also growing in China, where seasons one and two have now accumulated three billion views across all major Chinese VOD platforms.

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