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News extra: More licensing news from this week

Including Moonbug Entertainment securing a prime spot in Asda stores nationwide, for a dual-branded activation focusing on children’s brands Blippi and CoComelon.

Source rounds up more news from the licensing industry across the globe from the week.

Moonbug Entertainment has secured a prime spot in Asda stores nationwide, for a dual-branded activation focusing on children’s brands Blippi and CoComelon. As part of a special activation arranged by The Point.1888, George at Asda has been given an exclusive style guide to create products for Cocomelon and Blippi. The products include branded daywear and nightwear clothing, accessories, bags, and footwear, and will be on sale across 453 Asda stores. In addition to the activation, there will also be a toy FSDU included. The full branded cross-category activation began on 6 December in storefront mobile event unit. Having seen huge success with Cocomelon and Blippi earlier this year with Easter, the new activation is really exciting for Asda and George. The retailer will be supporting this new and exclusive promotion with POS activity and marketing.

Banijay Brands is extending its deal with game development studio, 9th Impact for the Big Brother mobile game. 9th Impact has partnered with free to play games publisher, Tilting Point, for the upcoming launch of Big Brother: The Game II.

Moomin Characters has launched a new website celebrating the life and work of Tove Jansson. Fans can follow Tove on her journey from a child in a bohemic artist home, through her formative years to the world famous artist of today. The site also features an online gallery with a wide range of Tove’s artwork, for the first time assembled online. A rare documentary was live streamed to celebrate the launch of tovejansson.com, based on Tove’s and her partner’s travel footage.

Animaccord has created a new episode of Masha and the Bear dedicated to reaching 100 billion views on YouTube, entitled ‘We love you to 100 billion and back’.

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