Including ZAK securing a multi property homewares deal with Warner Bros. Consumer Products EMEA.
The Source rounds up more news from the licensing industry across the globe from the week.
Homewares licensee ZAK has secured a multi property pan European deal with Warner Bros. Consumer Products EMEA. An extension of its existing US licensing partnership with the studio, ZAK will launch a range of on-trend lunchware, dinnerware and hydration items for brands including Harry Potter, Batman and Friends. Lines will use a number of different finishes and features including foil prints, lenticular and 3D effects, plus eco-friendly bamboo and recyclable materials.
Bulldog Licensing has revealed a series of deals for EA’s Anthem, ahead of the video game’s launch early this year. Level Up Wear, Rubber Road, Trademark Products and Abysse Corp are all on board. Each licensee is planning a multi-product range covering apparel, accessories and giftware.
Masha and the Bear and Animaccord are celebrating a Guinness World Records achievement as the most watched cartoon/animated movie on YouTube. The episode Recipe for Disaster has notched up 3,424,087,722 views.
WildBrain has been appointed by Mercis Media to manage and grow the YouTube presence of Miffy of an exclusive worldwide basis. WildBrain is planning to grow the audience with a strategy that includes the relaunch of the Miffy English channel with a focus on the US market; the launch of new Miffy channels in French, Spanish, Japanese, Korean and Brazilian Portuguese; and the optimisation of existing channels in Dutch, Italian, German and Russian. WildBrain will manage a library of more than 200 Miffy videos across these channels.
The RHS has teamed up with Floral Street – a British company which produces contemporary floral fragrances – to create a new fine fragrance. Electric Rhubarb will be launched at the time of the RHS Chelsea Flower Show, which takes place from May 21-25. The unique fragrance has combined white florals and soft powdery sandalwood with the scent of English rhubarb and a blast of salty sea air.
Japan’s national broadcaster, NHK, is to air Gutsy Animations’ new Moominvalley animation on its BS4K channel. The new show will premiere on the channel on Thursday April 4.
CBBC has ordered a second series of Dennis & Gnasher: Unleashed from Beano Studios. The second series will be comprised of 52 x 11 minute episodes. Following its successful UK debut, the show has since been sold to 24 countries.
Xilam Animation is to adapt the bestselling novel by Michael Morpurgo – Listen to the Moon – into a new animated series, titled Lucy Lost. The First World War mystery novel will be adapted into a 10 x 26-minute adventure series aimed at a family audience.
NetEnt is adding to its branded game hall of fame, introducing an Ozzy Osbourne themed video slot. The deal was brokered by Global Merchandising Services.
Nickelodeon UK is once again partnering with VisitBlackpool to bring Slimefest back to the beach resort for a fourth year. The popular event will run from October 19-21.
Mixed martial arts brand UFC is to continue its partnership with AirAsia. Through the integrated partnership, the two have worked together to develop and discover new MMA talent in the Asia Pacific region and create original content for MMA fans.