Including London Toy Fair back in its traditional Tuesday-Thursday slot for 2017.
London’s Toy Fair is returning to its traditional Tuesday to Thursday format in 2017, with the BTHA confirming it will run from January 24-26. The show is already on the verge of selling out, with companies including LEGO, Character Options, Spin Master, Flair, Tomy and Bandai among others already committed.
Betty Boop has secured her first high-end fashion co-branding collaboration in Mexico, following a deal brokered by the brand’s agent in the territory, Tycoon Group. The Betty Boop by Royal Closet collection features clothing, pyjamas, swimwear and accessories, and is limited to three colours: white, black and red. The first stage of the collaboration will see the products exclusively for sale in a selection of 30 Liverpool stores, which is a chain of mid to high-end department stores in Mexico.
JCB has collaborated on a sci-fi video game. JCB Pioneer: Mars is an online free to play PC title due for release later this year. Currently being developed by Liverpool-based company, Atomicom, the title will include a number of construction and mining vehicles, which have been designed in collaboration with JCB’s actual engineering team.
Jurassic World: The Exhibition is to open in Philadelphia in November, after NBC Universal Brand Development teamed with Imagine Exhibitions. The US premiere will take place at The Franklin Institute, with the exhibition allowing visitors to experience a simulation of a tour of the park as seen in Jurassic World, recreating moments from the film.
Paw Patrol Live: Race to the Rescue will arrive in Australia on April 1, 2017. Nickelodeon has teamed with Life Like Touring and VStar Entertainment Group on the initiative.
A clothing brand is celebrating the success of Pokémon Go with the launch of a hipster style Pikachu t-shirt. The graphic tee from Shhplash Clothing features the character with a ‘dashing’ hairstyle, tattoos and piercings.