Including updates from IMG, Masha and the Bear and Pokémon among others.
IMG has been appointed to handle the licensing for The Laughing Cow brand. A style guide has been developed around four key values of the brand – design & contemporary, fun & bold, retro & vintage and happy family.
The Pokémon Company International has partnered with Build-A-Bear Workshop to release an exclusive stuffed Pikachu in early 2016. The character will be available in stores across the US, Europe and Australia.
Octane5 has signed an agreement with Moomin to implement its BrandComply licensing enterprise system. This reflects the company’s further expansion into Europe, having recently announced a new London operation and the hiring of Denise Penn as director of business development, EMEA.
Maurizio Distefano Licensing has confirmed three new licences in Italy for Masha and the Bear. Crayola will launch a line of colouring and drawing-based products for BTS and Christmas gift markets, Wal-Cor will have sweet treats and Caffarel is planning a range of Easter Eggs and fruit jellies for 2016.
The Disney Channel has a new Tangled animated series in production. It will premiere around the world in 2017. In addition, the live action Beauty and the Beast has been given a UK release date of March 17 2016.
Rainbow’s Winx Club is to hit screens across Thailand, with JKN Channel to debut the animation from this month.
OiDroids won the final of the 2015 License This Challenge at Brand Licensing Europe. The creation of Jonathan Klemenz, OiDroids are pop-out and build collectable cardboard robot toys, aimed at the pocket money sector.
