This ad will be closed automatically in X seconds.

Next and ASOS say cheers to Budweiser apparel

Poetic Brands launches new designs for Budweiser and Bud Light into retail.

Poetic Brands has launched adult apparel ranges into retail based on two of the UK’s most popular beer brands – Budweiser and Bud Light.

The apparel specialist has used classic imagery based on each beer to create the ranges.

The Budweiser line has recently launched with ASOS, while the Bud Light design is available in Next.

“Budweiser and Bud Light are beer brands that have transcended the drinks market to become cultural icons in their own right,” said Elliott Matthews of Poetic Brands. “We’ve had great fun designing these ranges and are sure they will perform very well at retail.”

Budweiser – which has a history dating back to 1876 – is the second biggest selling beer brand in the UK.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

The creative agency has welcomed Ben Laskey, creative director, and Craig Gordon, design director, to its board of directors....
Jazwares Game Studio is collaborating with Sony Pictures Consumer Products to introduce the official Cobra Kai: Karate Legends gaming experience to the Roblox platform....
“For this project, we blurred form and function to create an elevated collection of organic neutrals with motifs and textures inspired by our travels.”...
A number of activations involving the emoji brand are currently taking place at One East and Mosaic Shanghai, following a deal between The emoji company, Mandy Group and Medialink Group....
Natural History Museum is looking to hire a licensing manager to further grow its commercial and visitor experience department....
Over 270 industry executives took to the streets around Embankment and Westminster last night (17 July) for the popular summer treasure hunt in aid of The Light Fund, raising more than £8,000 in the process....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.