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Next and ASOS say cheers to Budweiser apparel

Poetic Brands launches new designs for Budweiser and Bud Light into retail.

Poetic Brands has launched adult apparel ranges into retail based on two of the UK’s most popular beer brands – Budweiser and Bud Light.

The apparel specialist has used classic imagery based on each beer to create the ranges.

The Budweiser line has recently launched with ASOS, while the Bud Light design is available in Next.

“Budweiser and Bud Light are beer brands that have transcended the drinks market to become cultural icons in their own right,” said Elliott Matthews of Poetic Brands. “We’ve had great fun designing these ranges and are sure they will perform very well at retail.”

Budweiser – which has a history dating back to 1876 – is the second biggest selling beer brand in the UK.

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