To celebrate the 2023 NFL Frankfurt Games, the National Football League has collaborated with football club, Eintracht Frankfurt and German fashion brand, Lobster & Lemonade to launch a new apparel collection.
The partnership – facilitated by NFL’s licensing representative, IMG – looks to engage new and current NFL fans interested in the intersection of culture, style and sport.
The co-branded collection includes two t-shirts, featuring distinct iconography that represents both the NFL and Frankfurt – capturing the excitement and vibrancy the NFL will bring to the city.
Lobster & Lemonade will also launch a wider collection in October featuring socks, t-shirts, sweaters and jackets that will include select NFL teams – all of which have been awarded international marketing rights in Germany, as part of NFL’s Global Markets Programme: the Indianapolis Colts, Carolina Panthers, Kansas City Chiefs, New England Patriots and Tampa Bay Buccaneers.
“German NFL fans are among the most enthusiastic in the world. With this collaboration, we not only want to give these fans a way to proudly express their love for the sport, but also to introduce new fans to the NFL through fashion,” commented Alex Steinforth, general manager at NFL Germany. “We are delighted to collaborate with an iconic club like Eintracht, to capture the spirit of Frankfurt and celebrate the NFL’s first-ever touchdown in the city.”
Christian Hinz, ceo at Lobster & Lemonade’s parent company, Fidu Brands, continued: “As our loyal customers know, the roots of Lobster & Lemonade also lie in American football. That’s why the collaboration with the NFL is a dream come true. In lead up to the Frankfurt Games, we’re thrilled the NFL and Eintracht Frankfurt have been brought together.”