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Nickelodeon expands content pipeline

Growing portfolio of hit brands is opening up licensor’s consumer products programme.

A growing portfolio of successful brands is opening up Nickelodeon’s consumer products programme even further.

Nickelodeon is home to a multitude of new and exciting brands that appeal to millions of children right across the UK. Eight branded channels touch millions of households every single day.

However, Nickelodeon is so much more than its TV channels. It gives UK families great content wherever they want it – on air, online or in market with live shows, events and consumer products.

Nickelodeon’s portfolio includes some of the hottest children’s properties at the moment – PAW Patrol, Blaze and the Monster Machines and Shimmer and Shine, to call out just a few. But one of the most exciting brands has to be the social sensation – JoJo Siwa.

The 14 year old is a singer, dancer, performer and social media sensation – you may recognise her signature hair bow, adorning the heads of tween girls everywhere. Her popularity in the UK rivals that in the US, making it the perfect time to roll out a wide consumer products programme.

Look out for the first toys from Flair and apparel hitting shelves this autumn.

It’s been a huge year for PAW Patrol, and the stats say it all: it’s the number one preschool property in NPD and number two toy property overall, second to Star Wars.

There’s been a 58% growth in NPD year on year and to top it off, it won Preschool Licence of the Year at The Licensing Awards 2017 for the second year running.

There are two new themes in season 4: Mission PAW and Sea Patroller, allowing plenty of scope for licensees to expand on an already successful consumer products programme.

There’s so much going on at Nickelodeon, why don’t you have a look for yourself by clicking here?

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