This ad will be closed automatically in X seconds.

Nickelodeon expands on Sambro relationship

New deal includes Nickelodeon and Nick Jr. branded product, plus select character brands.

Nickelodeon International has significantly expanded its relationship with Sambro.

The new pan-European, multi-year deal includes more properties, product categories and European markets.

As part of the expanded partnership, Sambro will develop a range of outdoor and novelty toys, arts and crafts, stationery and bags, plus new educational games and role play sets for Nickelodeon and Nick Jr. branded products, as well as select character brands.

“Sambro impressed us with their work on Nickelodeon Slime from January this year, and this new, expanded agreement signals our confidence in the relationship,” said Mark Kingston, svp, international, Viacom Nickelodeon Consumer Products. “We believe that the same creativity Sambro showed with Nickelodeon Slime will shine through in all of the properties covered in this new agreement.”

The partnership with Sambro is Nickelodeon’s broadest rights deal with a single partner in Europe.

A new product line will launch in spring/summer 2019 and will include PAW Patrol, Shimmer & Shine, Nickelodeon Slime, Nella the Princess Knight, Rusty Rivets and Nick 90’s among others.

Nikki Samuels (pictured), licensing director at Sambro, added: “Sambro love working with the Nickelodeon team and are delighted to secure a new long-term agreement which will allow us to unlock new product categories and extend our reach into more markets.

“The new collection will demonstrate our commitment to bringing fun and innovative products to market, that kids will love.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
 
“Disney is up there when it comes to our dream collaborations.”...
 
Licensed giftware company welcomes Tony Lewis and Mike McGillion....
 
Deal signed with Spin Master for ongoing UK distribution of the brand....
 
Design brand welcomes new textiles ranges plus an expansion of kitchen lines....
 
Agency to manage global licensing for Sophie Long’s portfolio of artwork....
 
Including Elmer becoming an ambassador for anti-bullying charity, Kidscape....
Get the latest news sent to your inbox
Subscribe to our daily newsletter