Virginia Monaghan to bring experience from MTV and Comedy Central to kids’ entertainment brand.
Nickelodeon UK and Ireland will welcome a new head of its creative, marketing and communications team from January 9.
Virginia Monaghan brings experience from a decade of working across the MTV and Comedy Central brands to the role of vp, creative, marketing and communications.
Some of her successes include working on events with Trevor Nelson and Zane Lowe and, most recently, growing Comedy Central’s Friendsfest from a 5000 capacity single-venue event to a nationwide tour, visited by over 60,000.
She will report to general manager of Nickelodeon UK & Ireland, Alison Bakunowich.
Virginia joins Nickelodeon following a year in which the network became the number one kids’ network in cable and satellite homes.
She commented: “I cannot wait to join the Nickelodeon team and get to work on building the network and its properties. There is a huge potential within the business and a real opportunity to grow the network’s brands both on screen and beyond.”
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