Nickelodeon UK has confirmed a multi-year partnership with open air cinema specialist, The Luna Cinema.
The deal will see the launch of The Nickelodeon Experience – which will build on a successful five-year collaboration with Comedy Central for its award winning FriendsFest – in spring 2022, before touring the UK and Ireland.
With two distinct areas – the Nick Jr. Experience and the Nickelodeon Studio Tour – The Nickelodeon Experience will include multi-sensory, interactive zones where guests can step into the world of their favourite Nickelodeon TV shows.
The Nick Jr. Experience will cater to the under sevens, transporting PAW Patrol fans to Adventure Bay, while also including an arts and crafts station, a Teenage Mutant Ninja Turtles underground lair complete with a tunnel maze, as well as a water zone inspired by latest animation Santiago of the Seas.
The Nickelodeon Studio Tour, meanwhile, will go behind the scenes of some of the broadcaster’s most popular shows.
In addition, children and their parents will be able to lounge at SpongeBob SquarePants’ Bikini Bottom Beach, with food and drinks coming from themed stalls. There will also be a Nickelodeon store.
Bespoke activation areas and sponsorship opportunities will be made available to brand partners.
“We are thrilled to be partnering with The Luna Cinema to bring our hugely popular Nickelodeon and Nick Jr. shows to life through this uniquely immersive experience,” commented Virginia Monaghan, vp events and experiences at ViacomCBS UK. “This is a chance for children to make new memories with friends, in a safe and fun setting, and with their favourite characters.”
George Wood, md of The Luna Cinema, added: “We’re hugely excited to announce that The Nickelodeon Experience is coming. For a number of years, we’ve wanted to develop a truly interactive experience that allowed kids to immerse themselves in the worlds of their favourite TV shows, just as we do with Friends’ fans at FriendsFest and film lovers with our Luna Cinema screenings.
“To have such an iconic catalogue of shows, including global brands like PAW Patrol and SpongeBob SquarePants, under the Nickelodeon umbrella is a treasure trove of content to explore and bring to life.”