Former F1 world champion fronts new ‘Challenge Accepted’ global campaign.
The Hot Wheels brand has kicked off a new ‘Challenge Accepted’ global campaign, teaming up with former Formula 1 world champion Nico Rosberg.
Nico confirmed earlier this year that he was becoming a global brand ambassador for Hot Wheels.
The new programme looks to showcase how the challenges that Hot Wheels provides can help children to build and develop their skills and confidence, reports Sportindustry.biz.
It was created in partnership with CAA Brand Consulting.
The first of four videos has been launched on the official Hot Wheels channel on YouTube, featuring a young boy who builds a miniature version of the Monaco tunnel in his bedroom and is trying to get his car round the track without success.
He uses problem solving and creativity skills to adjust the track in the hope of getting a different outcome.
The following three videos will see Nico challenging him to a number of Hot Wheels races, and then encouraging children and parents to get involved.
“For 50 years, Hot Wheels has remained a beloved brand that ignites and nurtures the challenger spirit of kids through exciting products, compelling content and inspirational partnerships,” said Chris Down, svp and general manager at Hot Wheels.
“Nico Rosberg embodies this challenger spirit by demonstrating determination, grit and perseverance in order to achieve his goals. This partnership is meant to inspire these same values in kids around the globe.”