Nike, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have secured a 12-year extension of their global outfitting, merchandising, marketing and content partnership.
Nike will extend its rights over 12 additional seasons to design and manufacture NBA, WNBA and G League uniforms, on-court apparel and fan apparel, furthering its commitment to grow and improve the sport of basketball for the next generation.
“Nike has always been more than a league sponsor – we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” commented Elliott Hill, Nike president and ceo. “Our collective power, global reach and genuine love for the game will only continue to create new pathways and opportunities for players and fans.”
Sarah Mensah, president, Jordan Brand, continued: “This partnership extension reflects our enduring commitment to growing the game, championing basketball culture and supporting the next generation of athletes. We put athletes, and the game, at the center of all we do, and this extension serves to further galvanise hoopers behind a shared pursuit of greatness as only Nike, Inc. and our partners can.”
The global extension is highlighted by new content initiatives, a comprehensive commitment to grassroots basketball, as well as the continued development of a joint membership programme that delivers benefits to fans of the brands through distinctive products, content and experiences. As the biggest champion of the women’s game, Nike is also deepening its investment in the WNBA.
Nike and the National Basketball Players Association (NBPA) also extended their group licence agreement, making Nike an official partner of the NBPA.
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