This ad will be closed automatically in X seconds.

Nike to debut Stranger Things collection

Nostalgia of the 1980’s Netflix show has inspired new capsule collaboration.

Nike has been inspired by the 1980s nostalgia of Stranger Things, revealing it is to launch a new capsule collaboration with the hit Netflix show.

Set in the summer of 1985, the latest season of Stranger Things finds small town Hawkins, Indiana in the midst of change, with the core group on the cusp of high school, grappling with themes of love and friendship and – obviously – tackling a looming danger.

Classic Nike footwear and brands are common in the show, and the company has taken this off-screen into the collection, highlighting the Cortex, Blazer and Tailwind.

The first drop of the collaborative capsule incorporates Hawkins High’s green and orange colour scheme and Tiger mascot into a mix of apparel and footwear. Sweat suits and complementary t-shirts channel 1980s phys-ed class style, while three sneakers match accordingly. The pieces launch on June 27.

Meanwhile, a second drop of shoes is planned for July 1. Dubbed the ‘OG Pack’, each shoe carries a red, white and blue colour scheme and celebrates 1985 Independence Day with a year marker on the heel and special firework display sock liner.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
BLE2018aisle500x500
 
Official partner PowerStation Studios reveals first collaborations for activation....
Backtoschool500x500
 
Mintel estimates category was worth £1.16 billion in 2018, up 36% on 2017....
FrubesSW500x500
 
Yogurt brand Yoplait collaborates with Disney UK on special packs....
RMmug500x500
 
Giftware licensee reveals new product lines ahead of season four premiere....
LEClogo500x500
 
More than 800 brands on the showfloor; attendance increased 42% from 2018....
MValleynew500x500
 
Including WildBrain looking to develop a YouTube strategy for Moominvalley....
Get the latest news sent to your inbox
Subscribe to our daily newsletter