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Nike’s Jordan brand reveals Dior tie-up

Release coincides with 35th anniversary of the Air Jordan.

Nike’s Air Jordan brand and Dior have revealed a new collaboration, celebrating the heritage of both brands.

The first silhouette for the forthcoming Jordan Brand x Dior collection – the Air Jordan I High OG Dior – was showcased during the fall 2020 Dior men’s collection.

Coinciding with the 35th anniversary of the Air Jordan and celebrating the first Dior men’s collection debut in the US, the collaborative, limited-edition Air Jordan 1 High OG underscores both the timeless appeal of the shoe and the emblematic style of Maison Dior.

“Every collaboration we do starts from a genuine connection and desire to expand the dimensions of each brand through creativity and design innovation,” explained Martin Lotti, Jordan Brand vp of design. “Our partnership with Maison Dior will offer a new look into the style of basketball and blend high-end streetwear with luxury fashion.

“We will pay homage to both brands’ rich iconography and draw inspiration from our heritage.”

The limited edition footwear will debut globally in April 2020 in select Dior stores.

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