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“No one knows what is round the corner”

GB eye’s Emily Aldridge on why Q4 is exciting, challenging and unknown.

It’s the most wonderful time of the year – and arguably the most important for the licensing business.

But what three words come to mind when thinking Q4 trading in 2018 and why? The Source asked some key names for their feedback.

Today: Emily Aldridge, head of licensing, GB eye

Exciting, challenging, unknown. We have a huge range of new gifting products going live in Q4 and we can’t wait to see how they are received by the public (hence the exciting…).

The high street is, as everyone knows, a challenging prospect at the moment, but the continued growth and diversification of specialist retailers and the exciting raft of new licences in the market mean that no one knows what is round the corner.”

This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.

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