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Nottingham Forest adds lifestyle brand brace

Agency to manage licensing for Pantone and Tokidoki in Spain and Portugal.

Nottingham Forest has strengthened its lifestyle brand portfolio with the addition of Pantone and Tokidoki.

The agency will handle the licensing for both brands across Spain and Portgual, after securing a deal with Crazy Bell Agency.

The company will look to appoint local partners to develop fashion and lifestyle products for both brands.

“Signing Pantone and Tokidoki brands is, for us, the consolidation of our turn towards more stable brands from the design and art worlds,” said Laura Garcia Ortega, commercial director at Nottingham Forest. “Both have a special magnetism and we hope Spanish and Portuguese manufacturers will fall in love with them just like us.”

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