Limited edition collection combines band’s greatest hits with signature instruments.
Bravado has secured a deal with Happy Socks for a new collaboration with Queen.
The Swedish sock and underwear brand – which has previously worked with Bravado on socks for the Rolling Stones – has launched a limited edition collection of six pairs of cotton crew socks and four pairs of kids crew socks.
The crew socks come in two collectable gift boxes – the Signature 4-pack which highlights each member of the quartet, and the 6-pack, featuring the full selection of styles.
The prints pair elements and lyrics from the chart-topping songs We Will Rock You (Brian May), Bohemian Rhapsody (Freddie Mercury), Another One Bites the Dust (John Deacon) and Radio GaGa (Roger Taylor), with the signature instrument of its composer.
The Collector’s Edition 6-pack, meanwhile, includes two additional styles which get the band back together. Each pair features the members in concert, either as portraits or represented by their instruments of choice, with ‘Queen’ stitched on the cuff.