Capsule collection created for men and women as Levi’s digs into archives to create 80s-era designs.
Levi’s has teamed up with Stranger Things to create a capsule collection, marking the latest season of the Netflix hit.
The product launch has seen Levi’s dig into its archives to create period correct looks for 1985, when the season is set.
The Levi’s design team also collaborated with the show’s costume designers to create authentically replicated Levi’s looks for characters Eleven and Dustin. Not only will these full looks appear in the show, they’ll also be available for purchase as part of the Levi’s x Stranger Things 18-piece autumn/winter 2019 collection.
Eleven’s looks include the Aztec Print Shirt and the El Pleated Jean, while Dustin wears the Trucker Cap and ‘Camp Know Where’ graphic Ringer Tee.
Fans will also find tees and hoodies with Stranger Things graphics and phrases, jeans and Truckers with character images, and upside-down patches and red tabs – a nod to The Upside Down. In addition, the ‘Strange-Wing’ tee has been created just for the collection.
Fans of the show will understand svp of innovation Jonathan Cheung’s visceral reaction to the collab: “When the Stranger Things opportunity slid across my desk, my nose started to bleed. Being able to work on some of the costumes with their amazing designers was another level of collaboration.”
Adding to the authenticity of the campaign, the Levi’s brand shot imagery for the campaign on the scene of the Hawkins Starcourt Mall, the set and primary backdrop of Stranger Things, season three.