Angry Birds brand becomes official shirt sleeve partner in new collaboration.
Rovio Entertainment has partnered with Everton FC, in a multi-year deal which sees the Angry Birds brand become an official shirt sleeve partner.
Angry Birds is the first mobile gaming brand to partner with Everton, with the cooperation allowing numerous opportunities for collaborative content in the games, as well as co-branded fan merchandise.
Ville Heijari, cmo of games at Rovio, commented: “We are excited with this partnership, and can’t wait to kick off our collaboration with Everton. In Everton, we have found a partner who shares our values of putting the fans first, and creating a long lasting legacy for our community of players.
“This is Rovio’s first partnership in the most watched sports league in the world, and a logical continuation of our global Angry Birds brand partnerships.”
Everton chief executive Robert Elstone added: “We’re delighted that Rovio Entertainment has become Everton’s first shirt sleeve partner. Angry Birds is one of the best selling game apps of all time and is also a remarkable success story in terms of the way in which the brand has crossed over from gaming to become part of popular culture.
“Everyone here is excited about being able to work with such a creative, dynamic and ambitious brand – a brand with exceptional digital heritage.”
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