Licensee will develop a range of products across multiple categories for brand.
Sambro is set to develop a range of products across multiple categories after striking a deal with the Swizzels brand.
Brokered by Blonde Sheep Licensing, the deal includes kitchen storage, melamine, backpacks, purses, bags and squishy toys for children and teens.
Products will begin to launch from spring/summer 2019.
They will feature Love Hearts, Drumsticks, Refreshers and other brands from Swizzels, which is the UK’s largest family-owned sugar confectionery manufacturer.
“We are delighted to be creating a Swizzels range across multiple categories,” said Nikki Samuels, licensing director at Sambro. “We love that the Swizzels brands are instantly recognisable and have a broad appeal.”
Natasha Dyson, md of Blonde Sheep Licensing, added: “Sambro are a great partner for Swizzels with their vast experience with licences, breadth of categories and retail connections.”
Blonde Sheep Licensing continues to investigate other opportunities for Swizzels in categories including home, food, apparel, accessories and social greetings.