Department store launches custom back to school personalisation suite in London outlet.
Selfridges has teamed up with the emoji Company GmbH for the launch of a custom back to school personalisation suite in its flagship London store.
Running for four weeks, customers will be able to personalise a special collection of back to school products using their favourite icons and the emoji branding on the fourth floor toy department of the luxury department store.
This marks the first time that official emoji product will be able to be personalised in the UK.
Products available to customise include a lunch box, backpack and notebook.
Marco Huesges, ceo of emoji Company, said: “I am very excited to be a part of this emoji brand x Selfridges installation. The customer now has the chance to create personalised product that reflects their personality.”
David Boyne, md of Bravado UK, added: “This is an example of us bringing the emoji brand, one of the world’s most recognisable brands and one of the world’s leading retailers together to deliver an exciting and groundbreaking UK-first retail opportunity and customer experience.”
Bravado is an exclusive licensing and merchandise partner for the emoji brand within the UK & ROI, Denmark, Sweden, Norway and Finland.