New children’s footwear collection is planned for a back to school launch in the US.
A new co-branded Skechers and Shopkins shoe collection is set to roll out in the US following a deal between Moose Toys and the lifestyle footwear company.
The range – which will feature various popular characters from the Shopkins universe – is being primed for launch during the key back to school period in the US.
Entitled SPK by Skechers, the collection will include a number of different styles.
“We’re excited to expand our award-winning Skechers Kids line with styles featuring Shopkins characters, which are in demand by kids across the country,” said Michael Greenberg, president of Skechers.
“Building on the success of our kids’ collection, we feel that adding Shopkins-branded shoes will be a perfect fit for the countless girls who already love wearing our playful, colorful and comfortable footwear.”
Paul Solomon, co-ceo of Moose Toys, added: “It’s a thrill for us to welcome Skechers to the Shopkins-licensed consumer products programme.
“We want to bring our fans quality product extensions that best capture Shopkins’ fun and fashionable aesthetic. This deal is the beginning of a great partnership between two outstanding in-demand brands.”
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