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NVCP taps Forbidden Planet for Invader Zim line

Retailer will launch exclusive range of apparel and giftware for fan-favourite Zim.

Nickelodeon & Viacom Consumer Products is teaming with Forbidden Planet for the launch of an exclusive range of Invader Zim apparel, housewares and accessories.

The range features fan-favourite Zim and his faithful companion GIR and includes t-shirts, mugs, coasters and travel pass holders with prices ranging from £2.99 to £17.99.

The partnership between Nickelodeon & Viacom Consumer Products and Forbidden Planet follows the successful Teenage Mutant Ninja Turtles exclusive range that launched at Forbidden Planet last year.

The retailer is set to unveil more Nickelodeon lines in 2017.

Marianne James, vp commercial partnerships, consumer products and experiences for Nickelodeon UK & Ireland, said: “From the success of the Teenage Mutant Ninja Turtles range, we know that Forbidden Planet is a strong and passionate partner with a great eye for properties and products that will be coveted by fans.

“Invader Zim is a cult favourite and the striking design of the show works beautifully over the product range.”

Omar Khan, licensing and special projects manager at Forbidden Planet, added: “I’m hugely excited that Invader Zim will find a new home at Forbidden Planet later this year. Our direct-to-retail line features exclusive clothing and everyday accessories for the hard-core Zim fan – from t-shirts to travel pass holders.

“Previously, we’ve had lots of interest with our ongoing line of retro Teenage Mutant Ninja Turtles products, especially our Christmas jumper. Along with other fantastic Nickelodeon Retro properties, we can’t wait for Zim and friends to conquer our stores.”

Nickelodeon has enjoyed strong success with its retro properties this year. The Nickelodeon Store is currently stocking products featuring Ren & Stimpy and Rugrats, while the latter can also be found at Forever 21 and River Island.

Retro Teenage Mutant Ninja Turtles lines are available at Forbidden Planet, with the Dr. Martens Turtles range performing well.

Earlier in the year, Nickelodeon launch a line of retro apparel with Topman, including a Hey Arnold! jumper which was worn by Brooklyn Beckham.

On top of this, Nick.co.uk launched The Splat, featuring clips, pictures and character summaries from classic Nickelodeon properties.

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