Golden Goose secures deal for fashion brand with fabric and wallcovering specialist.
Lifestyle fashion brand Oasis has teamed with fabric and wallcovering specialist Clarke & Clarke to produce a range of products featuring signature Oasis designs for the home including bedding, curtains, accessories and wallpaper.
The first products will launch online at Next this winter, and online at Oasis and in other retailers from spring 2018 as part of Oasis’ ambitious licensing programme.
The Oasis Home products have been developed under licence by brand licensing specialist Golden Goose.
Hash Ladha, coo of Oasis, commented: “Home is a new category for us and we are very excited to be launching these products with Clarke & Clarke.
“We have worked closely together to ensure these products showcase our designs to the full, as well as fitting with our brand values and we are very confident that these products will appeal to the existing Oasis customer, as well as a new customer base.”
Lee Clarke, ceo of Clarke & Clarke, added: “The association with Oasis is very exciting for Clarke & Clarke.
“Oasis’ love of print and colour is contagious and applying their feminine, fun and stylish designs to products for the home that has been extremely enjoyable for us.”
Phillippa Green, account director at Golden Goose, continued: “Golden Goose has a strategic approach to developing sustainable licensing programmes and this new Oasis Home collection is a fantastic example of that.
“Oasis love to make their customers look and feel wonderful in what they wear, so it seems a natural progression to make them look and feel wonderful in what they surround themselves with at home.”