Six-week initiative lets fans earn exclusive Oddbods merchandise when they shop in-store.
Emmy nominated comedy series, Oddbods has partnered with retailer Spar in Belgium for a special six-week promotion.
The multi-platform initiative – which kicked off on August 29 and runs until October 8 across all 113 stores in the territory – allows fans to earn exclusive Oddbods merchandise when they shop in-store.
Consumers who spend €10 in-store will receive a free Oddbods pack which includes an Oddbods OmniMagnet and one stamp. Once eight stamps have been collected, shoppers can purchase an exclusive Oddbods plush toy for an additional €5.
There will also be an Oddbods Collector Album in which all OmniMagnets collected can be showcased.
Over half a million OmniMagnets, plus tens of thousands of plush and albums, are expected to be given away and purchased.
The deal involving the One Animation brand was brokered by CPLG Benelux and Megapromotions Worldwide.
Spar will be supporting the initiative with in-store POS, window decals, printed leaflets and social media activations.
“It’s a real honour for Oddbods to have been chosen by one of Belgium’s largest and established grocery chains to promote footfall into its stores,” said Sashim Parmanand, ceo of One Animation. “The popularity of the brand throughout Belgium is following an incredible trajectory of growth, alongside the rest of the world, and we are delighted to be getting product into the hands of those loyal fans in such an exciting and easily accessible campaign.”
Nele Douce, marketing manager at Spar Lambrechts, added: “The philosophy behind the Oddbods is in line with the values that we all want for our children – it’s okay to be different and everyone needs to feel and be included.
“We’re convinced that the popularity of the series will mean a great uplift for our stores and for the brand awareness.”