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“Onwards and upwards” for Match Attax in 2020

Popular football trading cards experiencing strong sales and ratings.

Topps’ best selling Match Attax trading cards are already experiencing hugely successful sales, outselling competitor brands by far and once again claiming the coveted number one position in trading cards in the UK.

The brand has introduced a new format for the current season, while it also has a healthy consumer products programme – managed by Bulldog Licensing – meaning it is increasingly growing its reach with support and sell-through across numerous retailers and product categories.

Already the biggest kids’ non-partisan football brand in the UK, the licensing range is extending fans’ opportunity to experience Match Attax even further.

With Fashion UK delivering extensive daywear lines and Cooneen/Misirli seeing good sales of their nightwear across multiple retailers, the softlines programme is well set for strong growth throughout 2020.

The Centum Books range of annuals and book tins add to the brand’s strong heritage in publishing, which sees it regularly deliver the UK’s biggest selling one-shot kids magazine with Kennedy Publishing.

“We always see a massive spike in sales for Match Attax and all football merchandise around major tournaments, and this summer, we’re sure to see a surge in interest among consumers,” said Rob Corney, md of Bulldog Licensing. “Match Attax offers the perfect solution for retailers looking to capitalise on the extraordinary fanbase for the brand without the risk associated with club or country.

“The leading IP has already started the year at the very top of its game, so it’s onwards and upwards for 2020 – ‘nothing comes close to the power of Match Attax’.”

Over 1.3m UK children buy into the collectable series every year and a Match Attax pack is sold every 1.2 seconds.

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