Now that we’re in the second half of 2021, LicensingSource catches up with a selection of licensees to find out how the year has been for them so far, their big challenges and successes and the hopes they have for the remainder of the year.
Today: Tim Kilby, brand and ecommerce director, Character World
“2021 has had its fair share of challenges for everybody in the industry – the lockdown due to Covid-19 and the challenges that brought, and with the easing of restrictions the latest challenge is the global shipping issue which is affecting so many businesses, but we are hopeful that this won’t be continuing into the second half of 2022. We are working hard with our supply chain and retail partners to ensure we have stock availability, especially for the key Christmas period this year.
Despite all this Character World is having a good year. Our core licensed business has grown with retailers in UK and Europe, we have launched some new innovative products in the wellness category and finally our licensed portfolio is strong across all key demographics.
We’re not resting on our laurels either and have some really exciting new launches coming over the next 12 months.”
This feature originally appeared in the summer 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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