This ad will be closed automatically in X seconds.

“Our licensed ranges have been a vital part of our strategy”

Orange Tree Toys’ Mike Hartshorn talks Peter Rabbit, Moon and Me and Classic Pooh.

It’s a New Year and many in the industry will be hoping to move on from the uncertainty that swirled throughout 2019.

Source catches up with a selection of licensees to ask them about their hopes and fears for 2020, from both a business and a personal point of view.

Today: Mike Hartshorn, head of sales, Orange Tree Toys

“Our licensed ranges have been a vital part of our strategy now for a number of years, this originally started with our Peter Rabbit collection which is a such a perfect match for Orange Tree Toys and our traditional wooden toy designs.

As an evergreen nursery character, I believe that Peter will continue to perform as strong as ever for us throughout 2020 and beyond especially with the additional of several new lines which are planned throughout the year.

We also have big hopes for our newer concepts and will be working hard on how we can best evolve and build upon the initial launch of our Moon and Me range. This is still a very new property, with much of the product only hitting the markets towards the tail end of 2019, but it is one that will gain momentum throughout the year, especially as consumer demand is met by more products hitting the shelves as more retailers start to pick up on this beautifully nostalgic programme.

We are also really excited to be extending our Disney range to feature a brand new collection based on another nursery evergreen, Classic Pooh. Our initial launch product will be available from March and the debut collection has some really wonderful new products, as well as stylised versions of our most popular and established formats.”

This feature originally appeared in the spring 2020 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.