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“Our challenge has been forecasting demand”

Kids@Play’s Nat Southworth talks Harry Potter and upcoming new products.

Now that we’re half way through 2019, Source catches up with a selection of licensees to find out how the year has been so far, the main challenges and big successes and what hopes they have for the remainder of the year.

Today: Nat Southworth, md, Kids@Play

“Kids@Play continues to experience growth as we’ve changed our product mix with Harry Potter licensed merchandise leading the charge.

Our main challenge has been forecasting demand for spring/summer as we had no idea how much the licence resonates with tourists visiting the UK.

A late Easter and Brexit deadlines have added a fair amount of challenge to this, however we have new licences from Warner Brothers coming throughout the year and a fantastic Harry Potter advent calendar that fans will love for the second half.”

This feature originally appeared in the summer 2019 edition of Licensing Source Book. To read the full publication, click on this link.

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