This ad will be closed automatically in X seconds.

“Our presence in the US went from strength to strength this year”

National Gallery’s Judith Mather on collaborating with Dr Martens, success in apparel and overseas growth.

The heritage sector – from museums and galleries, through to universities, gardens and stately homes – continues to gain momentum when it comes to licensing, with 2022 having seen some high profile product launches and collaborations.

LicensingSource.net catches up with some of the companies operating in the sector.

Today: Judith Mather, b2b and brand licensing director, National Gallery.

“The highlight from the gallery would be our collaboration with Dr Martens. We created four products as part of this collaboration – two shoes with Seurat Bathers and Monet The Water-Lily Pond, a traditional Van Gogh Sunflowers boot and a multi artwork back bag. This sold very well in the UK with very strong international sales.

Apparel has also proven quite strong this year – we continue our work with Blackstone Designs, Poetic Brands and Pull and Bear. Our presence in North and South America went from strength to strength this year; we have see exponential growth in the appetite for art-related merchandise.

Currently, we are searching for new UK and international partnerships and licensees within home products, and in particular bedding and ceramics.

We are launching some exciting collaborations with Canned Wine and are in our sixth year with the Delicious Art brand in Boots. We are also exploring experiential pop-ups to coincide with our 200th anniversary in 2024.”

Make-up products from Jejo via the museum's agent in China have proved a success.
Make-up products from Jejo via the museum's agent in China have proved a success.

This feature originally appeared in the autumn 2022 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
KokomoNG500x500
 
The new collection features lotions, creams, body scrubs and soaps, all of which combine the artistry of the masterpiece Bathers by Paul Cezanne with luxurious skincare....
RichardRadfordnew500x500
 
Bioworld's Richard Radford on how 2025 offers significant opportunities and continued progress for the ambitious licensee....
OnlyNYBeastieBoys500x500
 
Secured in partnership with Bravado, the new collection centres around the classic To the 5 Boroughs album, which celebrated its 20th anniversary last June....
A2Vemoji500x500
 
Gift, party, stationery and arts and crafts licensee, A2V has secured a new deal with emoji for the UK and Eire, brokered by Big Picture Licensing....
LeslieLevine500x500
 
Licensing Works' Leslie Levine on building out DTR relationships, new publishing across all IP and a year of expansion....
Beanstalklogo500x500
 
Brand licensing agency, Beanstalk will be looking to enhance its investment in strategic growth initiatives following its acquisition....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.