Outfit7 has appointed Two Daughters Entertainment as its new licensing partner in the UK and Eire for the Talking Tom & Friends brand.
The new partnership is aiming to expand the brand in the territories through a range of products including toys, apparel and accessories among others.
The Talking Tom & Friends brand boasts a portfolio of over 20 games, with 23 billion downloads between them. The brand is also building a strong content media presence, attracting more than 106 million YouTube subscribers, while its animated series has over 12 billion views.
In addition to this, the hotly tipped new series, Talking Tom Heroes: Suddenly Super will feature 52 episodes, each 11 minutes long. Developed in collaboration with Epic Story Media and supported by the licensing partnership with Two Daughters Entertainment, the new series is aiming to enhance Outfit7’s global brand visibility.
New Talking Tom & Friends merchandise will begin to roll out which bridges the gap between the brand’s physical and digital worlds.
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