New Kids’ Pak campaign launches in UK and Ireland to tie in with upcoming movie.
The Copyrights Group has secured a new partnership with Subway for the Paddington brand.
The new Subway Kids’ Pak campaign launched this week in the UK and Ireland to tie in with the upcoming Paddington 2 – which arrives in cinemas on November 10.
The Paddington 2 Kids’ Pak features a Low Fat Mini Sub, a choice of Robinsons Fruit Shoot My-5 or water and a BEAR Pure Fruit Yoyos to give children two of their recommended five-a-day.
Each Kids’ Pak comes with one of six collectable pencils and toppers featuring Paddington in his famous blue duffle coat and red hat.
Polly Emery, svp of brand and international licensing at The Copyrights Group, said: “We are really excited to be partnering with Subway to support the launch of Paddington 2.
“With Paddington’s love of sandwiches it is a natural fit to partner with Subway for this great campaign and to be offering this fun range of collectable Paddington pencils and toppers.”
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