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Pam Kaufman set for key role at ViacomCBS

Popular exec will be president, global consumer products for merged company.

With the merger of the two companies expected to close by early December, CBS and Viacom have confirmed a number of senior leadership appointments across ViacomCBS.

Pam Kaufman (pictured) – currently president of Viacom Nickelodeon global consumer products – will serve as president, global consumer products of ViacomCBS.

Pam will be responsible for the combined company’s consumer products business including global oversight of product and business development, licensing, merchandising, retail sales, consumer insights and marketing.

The merger – which remains subject to customary closing conditions – is expected to close by early December. It will mean that ViacomCBS has 22% of television viewership in the US, the highest share of broadcast and cable viewing across all key audience demographics and strength in every category (news, sports, general entertainment, pop culture, comedy, music and kids).

Its brands will include CBS, Showtime, Nickelodeon, MTV, Comedy Central and Paramount Network.

As well as Pam, other appointments include Jo Ann Ross (president and chief advertising revenue officer); John Halley (coo, advertising revenue and evp, advanced marketing solutions); Ray Hopkins (president, US network distribution, ViacomCBS); Armando Nuñez (chairman, global distribution and chief content licensing officer, ViacomCBS); Dan Cohen (president, global content licensing, ViacomCBS); and David Lynn (president and ceo of Viacom International Media Networks who will oversee the combined company’s international media networks including Network 10 in Australia).

“These appointments mark an important step in the integration of CBS and Viacom,” said Bob Bakish, who will serve as president and ceo of ViacomCBS upon close. “The seasoned executives we announced today will capitalise on ViacomCBS’ must-watch programming, iconic library and franchises, as well as its global production capacity to drive important new distribution, content licensing and advertising opportunities all over the world.”

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