Exclusive European partnership is part of 2018 Bring Magic Alive campaign.
Panasonic Energy has joined forces with Cirque du Soleil for a major European promotional partnership as part of its 2018 Bring Magic Alive campaign.
The exclusive on-pack promotion is aiming to get fans creating their own online Cirque du Soleil show. The fan who can attract the largest audience to their online show will win a trip to the international HQ of Cirque du Soleil and tickets to the CORTEO show in Montreal, Canada.
The special website features exclusive footage of some of the most spectacular acts ever performed by Cirque du Soleil artists, and participants are encouraged to invite family and friends to come and watch (via email or social media).
As they acquire new ‘spectators’ they will receive points which they can trade for new acts to make their show even more breath-taking.
The promotion – which is running across 30 European countries – is being heavily supported with a wide range of POS, featuring images of the Cirque du Soleil characters for maximum shelf impact.
The partnership with Cirque du Soleil will form a core pillar of Panasonic’s Bring Magic Alive campaign, which is running throughout the year.