This ad will be closed automatically in X seconds.

Panasonic reveals Cirque du Soleil promotion

Exclusive European partnership is part of 2018 Bring Magic Alive campaign.

Panasonic Energy has joined forces with Cirque du Soleil for a major European promotional partnership as part of its 2018 Bring Magic Alive campaign.

The exclusive on-pack promotion is aiming to get fans creating their own online Cirque du Soleil show. The fan who can attract the largest audience to their online show will win a trip to the international HQ of Cirque du Soleil and tickets to the CORTEO show in Montreal, Canada.

The special website features exclusive footage of some of the most spectacular acts ever performed by Cirque du Soleil artists, and participants are encouraged to invite family and friends to come and watch (via email or social media).

As they acquire new ‘spectators’ they will receive points which they can trade for new acts to make their show even more breath-taking.

The promotion – which is running across 30 European countries – is being heavily supported with a wide range of POS, featuring images of the Cirque du Soleil characters for maximum shelf impact.

The partnership with Cirque du Soleil will form a core pillar of Panasonic’s Bring Magic Alive campaign, which is running throughout the year.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
PrimarkLionKing500x500
 
In a first for Primark in collaboration with Disney’s The Lion King, all the clothing in the collection is made using recycled or more sustainably sourced materials....
LOLHamleys500x500
 
MGA Entertainment's L.O.L. Surprise has unveiled a new shop in shop space in Hamleys on London's Regent Street....
TfLLondonSpirit500x500
 
Transport for London and London Spirit have once again teamed up ahead of the return of The Hundred, with a new London Underground-inspired playing shirt to be worn in the opening home fixture....
HumanLoveBigPicture500x500
 
"We have always looked for unique IP from different parts of the world; when we first saw Human Love, we immediately fell ‘in love’ with it and what the brand represents for all couples of all types around the world."...
MaitlandxPoate500x500
 
Maitland & Poate haș collaborated with journalist, author and founder of Mad About The House, Kate Watson-Smyth on a range of new handmade tiles....
BlueZooRSPB500x500
 
The animation studio has collaborated with GOOD Agency to craft a series of short films for the Royal Society for the Protection of Birds to support engagement with young audiences under the banner 'We Campaign Because They Can't'....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.