New deal with ICAM S.p.A covers Easter and Christmas holidays until end of 2022.
Panini has secured a new partner in the confectionery sector in the form of ICAM S.p.A.
The new deal will see the creation of Panini-branded sweets for the Easter and Christmas holidays until the end of 2022.
The first Panini product manufactured by ICAM under licence will be the Calciatori Panini Easter 2021 egg, which is due to hit shelves in March 2021, to be followed by the Christmas socks later in autumn 2021.
The Calciatori Panini Easter 2021 egg will feature a surprise set of 20 stickers from the current football 2020/21 collection, plus an exclusive Panini sticker celebrating Panini’s 60th anniversary in 2021.
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