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Panini scores exclusive Premier League deal

“This coming together is wonderful news for the global collectables market.”

Panini UK has inked an exclusive worldwide deal to become the official stickers and trading cards licensee of the Premier League from season 2019/20.

The deal covers retail and promotional product, both physical and digital.

“The coming together of Panini and the Premier League is wonderful news for the global collectables market,” said Peter Warsop, Panini group licensing director. “Panini’s international reach of both retail and promotional collectables provide the perfect platform to grow the business.”

Mike Riddell, md of Panini UK, continued: “This is a game-changer for the UK market. The Premier League is the strongest league in the world and our challenge is to restore the UK football collectables market to number one.”

Meanwhile, Richard Masters, md of the Premier League, is looking forward to working with Panini from 2019/20 onwards. He said: “Panini has an excellent reputation for producing high quality and popular collectable football stickers and trading cards that are popular with fans across the world.”

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