This ad will be closed automatically in X seconds.

Panini scores with new Scotland Official Campaign Sticker Collection

“It has been far too long a wait for Scotland supporters to see their heroes in a Panini sticker album for a major finals.”

Panini has launched its Scotland Official Campaign Sticker Collection 2021, following the team’s nail-biting European Championship qualification.

The collection of 200 stickers features the entire squad, including the popular shiny stickers.

The album has four pages dedicated to the entire squad plus 20 pages which focus on individual players, with facts and stats about their footballing careers. Four pages highlight key moments in the squad’s historic path to the championships, and a further two pages shine the spotlight on the star performers who led Scotland to glory.

Starter packs – priced at £3.99 – include a 36-page album and four packets. Each packet costs 80p and contains five stickers. The collection goes on sale on January 28.

“Scotland’s qualification for their first major tournament since the 1998 World Cup not only ends 22 years of waiting patiently for life-long Scottish football fans like myself, but also brings Scottish football to the forefront for a whole new generation of sticker collectors,” commented Mike Riddell, md of Panini UK and Ireland. “I cannot wait for this celebratory collection to burst onto the Scottish market.”

Chris Rawlings, Scottish FA commercial director, added: “It has been far too long a wait for Scotland supporters to see their heroes in a Panini sticker album for a major finals.

“We are looking forward to capturing the imagination of a whole new generation of sticker collectors and hope that this is just the first of many sticker albums we collaborate with Panini on in the coming years.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

New sustainable fashion has been inspired by the wonders of the natural world....
Popular annual event will go ahead on Thursday March 4 despite any potential ongoing lockdown restrictions....
Exclusive collaboration includes lounge and nightwear inspired by iconic Noughties film....
Including Rocket Licensing securing a partnership with Kodak to develop the brand across the UK, Eire and Europe....
Popular toy licensee unveils changes to its famous bear logo, along with a transformed website....
Licensor renews toy deals with Golden Bear and 8th Wonder, plus adds HTI and Fiddes Payne for preschool brand....
Get the latest news sent to your inbox
Subscribe to our daily newsletter