This ad will be closed automatically in X seconds.

Panini unveils new FIFA 365 2019 sticker collection

Marketing campaign including TV ads, national newspaper activity and sampling to back launch.

Panini has launched its new FIFA 365 2019 sticker collection and is looking to emulate the success of the first three collections.

The collection features the world’s best players and teams, from rising stars to new and inspiring talent.

There are a total of 446 stickers to collect including special,, foil, holographic and action stickers.

A starter pack include a 64-page album and 26 stickers for £2.99, with individual sticker packs priced at 70 pence.

The sticker collection will be backed by a multi-channel marketing campaign including TV advertising, marketing across digital platforms, a national newspaper campaign, sampling and covermount activity. There will be widespread support for retail in terms of POS and retail sampling initiatives.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

M&S' Lauren Leyh talks through the key trends in the lead up to Christmas....
International Eyewear to launch 12 children's frames across five titles....
Exclusive Stormtrooper merchandise to be signed by the costume’s creator....
Blueprint's Lisa Shand highlights the positives and negatives in the rest of 2019....
Toys for Future, Digital Goes Physical and Be You! identified by international TrendCommittee....
Ryan Williams Junior replica scooter launches at UK stores....
Get the latest news sent to your inbox
Subscribe to our daily newsletter