Marketing campaign including TV ads, national newspaper activity and sampling to back launch.
Panini has launched its new FIFA 365 2019 sticker collection and is looking to emulate the success of the first three collections.
The collection features the world’s best players and teams, from rising stars to new and inspiring talent.
There are a total of 446 stickers to collect including special,, foil, holographic and action stickers.
A starter pack include a 64-page album and 26 stickers for £2.99, with individual sticker packs priced at 70 pence.
The sticker collection will be backed by a multi-channel marketing campaign including TV advertising, marketing across digital platforms, a national newspaper campaign, sampling and covermount activity. There will be widespread support for retail in terms of POS and retail sampling initiatives.