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Pantone brand boosted in Canada

JAM Brands to handle licensing for colour lifestyle brand across the territory.

Pantone is looking to expand its licensing reach further afield, assigning JAM Brands the task of introducing the lifestyle colour brand to the Canadian market.

The company will initially target licensees in the fashion, lifestyle, home décor, giftware and publishing sectors.

Pantone recently announced that Rose Quartz and Serenity would be its 2016 Colours of the Year.

Global licensees for the brand include Sephora, Case Scenario, Barbour, Havaianas and Converse among others, with products being found in key retailers such as Bloomingdales and Galeries Lafayette.

Andrew Menceles, president of JAM Brands, said: “We are very excited to be working with Pantone and to introduce Canadian licensees to the wide range of appealing and relevant consumer products that can be created with the compelling inspiration of Pantone colors and graphics.”

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