Pantone has introduced its colour of the year for 2025 – with Mocha Mousse being described as a ‘mellow brown infused with a sensorial and comforting warmth’.
The colour – PANTONE 17-1230 – appeals to our desire for comfort with its suggestion of the ‘delectable’ quality of cacao, chocolate and coffee.
“Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence,” commented Leatrice Eiseman, executive director, Pantone Color Institute. “Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse, extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe. Infused with subtle elegance and earthy refinement, PANTONE 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavourful brown shade, PANTONE 17-1230 Mocha Mousse envelopes us with its sensorial warmth.”
Laurie Pressman, vp at the Pantone Color Institute, added: “The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections and the natural environment that surrounds us. Harmony brings feelings of contentment, inspiring a positive state of inner peace, calm, and balance as well as being tuned in with the world around us. Harmony embraces a culture of connection and unity as well as the synthesis of our mental, spiritual and physical well-being.”
In celebration of the launch, for the first time Pantone is highlighting the colour in events and experiences across the world – from New York and London to Shanghai and Mumbai. The first stop on the international tour was London, with the London Eye lighting up the capital’s skyline with a light show on 5 December.
There are a number of official partners for Color of the Year, with products ranging from mobile phones, fabrics and home fragrances through to web design assets.
Each year, Motorola releases renditions of devices that it believes embody the Pantone Color of the Year meaning. Chosen to represent PANTONE 17-1230 Mocha Mousse globally, is the motorola razr 50 ultra/motorola razr+, with its iconic flippable design to give users a feel-good dose of nostalgia. In addition, the motorola edge 50 neo aims to be the ‘perfect fusion’ between art and technology.
The Joybird x Pantone collaboration is aiming to redefine how neutrals are perceived, with the range of fabrics being seen on over 300 of Joybird’s silhouettes including sofas, sectionals, sleeper sofas, accent chairs and more.
Home fragrance brand, Pura is introducing a version of its bestselling Pura 4 diffuser matched to the hue, plus two custom scents: Mocha Moments and Mocha Suede.
Wix Studio has partnered with Pantone for the first ever collection of web design assets; Libratone has integrated the colour into its UP headphones; four Spoonflower independent artists have unveiled exclusive designs for print on demand wallpaper, fabric and home décor; IPSY will bring the colour into the beauty space with limited edition products featuring the shade; artist-driven e-commerce retailer, Society6 offers unique designs from independent artists across more than 75 products (including art prints, throw pillows, curtains, rugs and more); while Japanese-crafted, New York-based Ultafabrics is partnering with Pantone for the third year, sharing its expertise through a series of interactive events, exclusive colour palettes and colour customisation across its range.
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