Each parent spends an average of £10 per child; Harry Potter most popular costume.
With this year’s event having been another major success, eBay.co.uk has revealed some of its research into spending habits around World Book Day.
The online marketplace has estimated that parents are spending £50 million on the event, with each parent spending an average of £10 per child.
According to eBay, the average parent spends 15 minutes searching for World Book Day costumes on the site, with searches beginning on January 8. However, the most popular day for searches is February 23, with nearly 34,000 searches on that day alone.
Meanwhile, the most popular time to search ‘World Book Day costume’ is between 9pm and 10pm, as parents hunt for ensembles just as their child has finished their bedtime story.
In addition, the most searched for book on the site is Harry Potter, as well as being the most searched for character and costume in the last year, with nearly 360,000 searches – nearly one per minute.
Lizzi Thomas, head of fashion at eBay UK, said: “Every year we see World Book Day fever intensify – with proud parents posting pictures on their social feeds of their children’s costumes inspired by their favourite character.”
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